Archive: January 19th, 2008

Working Too Hard - Review Your Business Goals

January 19th, 2008

Working Too Hard - Review Your Business Goals
By Anthony Morgan

We work way too hard at get-rich quick schemes. We miss the formula that drives Multi-Level Marketing. The formula behind any successful business for that matter is lost to us. We are on a quest to earn fast money.

We want the rewards of hard work, right now. We are led away from our goal to run a legitimate home business. We want to make money, today!

Clearly defining our niche and niche market, is where we fail. Failure here means doom for our small office, home office success.

Finding your niche is easy if you do 2 things:

Think of an idea that solves a specific problem.
Identify and market only to the specific customer for whom that solution was created.

Ideals that solve specific problems.

Start with a problem. A problem that involves something you like to do, write about, look at, perform, eat, drink, smell, taste or throw. The problem must be related to your desire or passion. Forget about your passion for internet profit. For a moment, consider what I am proposing. The process of finding your niche must involve your passion. You are passionate about your kids. Problem: there is not enough people to listen to you. Build a site about your complaints and praise about children. I am sure there are many people out there that would leave comments and suggestions. They may even follow any recommendations you have to fix their kids. They may purchase an e-book, a tracking device or a cell phone for their kids. Could this site make profits? Would you be happy to update the content and do all the house keeping chores associated with the upkeep? Would this site keep you involved?

Identify your customer

Profile your customer down to age, gender, salary, and interests. What age do people have children? Do I want to target my solution to people under 25? Over 40? How about sex? Do men complain more than women about their kids? Will people making less than $40,000 purchase the products I recommend? What interest will my visitors have? Yoga, boating, flying kites or maybe teaching or learning new things? It is very important to understand that profiling is an on going process. Your customers will change over time because this is the nature of the internet. You will get better at it over time.

Market to your profile

Once you are able to market a specific solution to a specific customer profile, you can not and will not fail. Market to the profile and market often and over and over, again and again. Aim your ads at the profile. Do not be tempted by the mass mailing appeal of thousands of visitors for $1.00. Get-rich schemes are killing your business goals. They do not work. They will never work.

Do you need help?

Do not try to do everything yourself. Learn what you need to know. There are hundreds of places to learn how to write content and copy. Do not pay a penny for this information. It is free. Most of us have already wasted hundreds of dollars trying to figure out how to write, we could have outsourced the work for a fraction of the money we lost. Do not worry about what we have lost. We are here to gain knowledge and our experiences have added to our knowledge.

Summary

The formula that drives profitable sites are identified by their ability to solve a specific problem within a niche market. Their success does not depend on using the latest fad to get massive traffic overnight. Their success is tied to the content of the site and the people they target. Build unique content with a solution to a specific problem. Profile your target. Market to that profile.

Everything you need to know to be successful is within your reach.

To Your Success,

Internet Writing Master Course

Passion — For small or home offices, startups, and newbies

The High-Earning Affiliate. Is it a myth?

Article Source: http://EzineArticles.com/?expert=Anthony_Morgan
http://EzineArticles.com/?Working-Too-Hard—Review-Your-Business-Goals&id=925126

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Archive: January 19th, 2008

Working Too Hard - Review Your Business Goals

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